Tag: Apple

Apple Products The The Lost Vision

Apple, You are dropping the ball big time, your products are no longer cutting edge and your pricing is now ridiculous for us little guys who want to stay in the Apple ecosystem.

Back when I bought my Powermac G4, the operating system was immense and when Tiger was unleashed we were all excited. Windows platforms were absolute dogshit compared to you guys because there was clueless Balmer in charge, that man had no real vision. Windows XP was no match. In fact Windows Vista was so shite that some companies offered a free downgrade back to XP. OSX Ruled the planet artistically!

Your products have historically been more expensive but felt worth it compared to what we got out of it.

But in the last couple of years things have changed. Nadella is in charge of Microsoft, Windows 10 is actually very good and a lot of people are moving over. The last few iOS upgrades have been a disaster where phones ended up being bricked.

Now with the new MacBook Pro range the pricetag is nothing short of extortionate for us loyal users. I have been looking at the prices and really have to justify if it is worth the investment. Also online there are a lot of complains at the instability of the software and the hardware of these Macbooks and motherboard failures. We are your fans and you are.

Granted your products were more expensive than the rivals but people lapped it up because it was cool and intuitive. People like me bought into the brand and quality but now rather than charging a premium because you are good is getting a bit long in the tooth. I honestly feel you are just being greedy and seeing how far you can push the pricing. Steve Jobs was front and centre and fiercely defended what he did but from Apple it’s just another brand without an identity. Tim Cook may be visibly promoting Apple products but he is nowhere as visible as Jobs was in the same sales capacity. Jobs convinced you Apple was the best. Now your arrogance is assuming we think it’s the best.

Your much vaunted iPhone range which is your cash cow is starting to have the same disillusioned feel to the fans… oh faster, better camera but when was the last real innovation that was the wow factor? , you seen the OnePlus phones? For the price and quality of build that is your competition right there.  Undercutting you and providing quality.

Is it coincidental that this falling out of love with Apple is timed with when Steve Jobs died?

Basically

Apple may have become too bloated and your apparent greed may be clouding your judgement of your fanbase.

What are you going to do to win us back?

Spotify: The Real Revolution

The real digital music revolution hasn’t been iTunes but Spotify. The Apple Music service merely introduced a highly efficient digital platform for music but essentially it’s still a glitzed up online retailer.

Spotify, on the other hand, has changed the way we discover new artists by allowing people to NOT initially buy the tracks but to listen as a streaming subscription service trawling through their extensive catalogue.

I am sure that anyone over 35 will understand this: I spent years just building up my large-ish record collection playing in constant rotation but limited to just those records as budget allows, so when I first registered with the streaming site my eyes were truly opened to millions of tracks and I discovered so many hidden gems that would otherwise be closed off to me. We can actually share playlists and I can still discover so much more. To anyone who readily accepts this lifestyle you truly don’t understand things like audio cassettes!

Admittedly the artists should get more revenue sharing but as they benefit from greater publicity via discovery it’s a step in the right direction and allows people to share in a fan-like way.

We are now seeing Spotify used as a bundled service for the likes of The Times and Virgin Media as a catalyst to sign up so we know it’s a useful tool for these companies to jump on as leverage and again this is down to the USP.

Another reason for this model’s success is that other players, notably the Beats empire are muscling in with a slightly different approach to entice customers away and when the artists can get better deals then we are truly at a point of revolution where everybody wins. It doesn’t end with music as we can clearly see from Netflix, which offers the filmic equivalent to great success. DVDs are dead so what’s their next step? Streaming!

Let’s face it; people want to choose from a vast library, as taste is fickle and people are now used to wider choice on the subscription model. The smaller artists can now be on par with the bigger ones and add to the musical renaissance.

Also it’s worth noting that iTunes sales have gone down for the first time this year so we will see what route Apple will take to keep the stranglehold they have become accustomed to.

Innovation has only just started

Apple: Paradox of Choice

I have always been an Apple man mainly because of my job which means I’ve known how excellent their products are before you did.

My wife on the other hand works on PC’s and is comfortable in that environment so when she wanted a new laptop I ended up spending a lot of hours searching for the right, one asking friends and comparing on various sites. Technically there is no “right one”. All the different brands run Windows 8 but all have these different features giving you too much choice.

We eventually settled on a Sony VIAO which on first use made me realize why OSX is superior. But there was something else I realized. Essentially there is too much choice and for the most part when presented with so many different variants, one becomes less inclined to make a purchase or if they do, instantly regret not picking “the other PC”.

Do the same search for a iMac/ iPad/ Mac Pro and you have 3 main choices and then extra customizable extensions if you wish to have add-ons. The choice which looks limited is actually a genius idea where you have greater clarity on what you specifically want.

Having such locked down hardware as opposed to Microsoft’s licensing model gives you a chance to make a choice fairly quickly. I got the idea from a chapter in Rolf Dobelli’s book The Art of Thinking Clearly. Too much choice can be confusing so next time spend a bit more money and buy a Mac.

And Microsoft? this may be the reason you are losing market share by the bucket-load.

FCP 7 RIP

Finally by the end of the year we need to be rid of FCP 7 and move onto bigger and better platforms such as Adobe Premiere, FCPX or Media Composer. It is still surprising how many Enterprise companies delivering HD content are using this 32 bit application which was end-of-lifed 3 years ago. Camera codecs are developing for the newer NLE’s  so trash this in the bin and play catch up…