I have always been an Apple man mainly because of my job which means I’ve known how excellent their products are before you did.
My wife on the other hand works on PC’s and is comfortable in that environment so when she wanted a new laptop I ended up spending a lot of hours searching for the right, one asking friends and comparing on various sites. Technically there is no “right one”. All the different brands run Windows 8 but all have these different features giving you too much choice.
We eventually settled on a Sony VIAO which on first use made me realize why OSX is superior. But there was something else I realized. Essentially there is too much choice and for the most part when presented with so many different variants, one becomes less inclined to make a purchase or if they do, instantly regret not picking “the other PC”.
Do the same search for a iMac/ iPad/ Mac Pro and you have 3 main choices and then extra customizable extensions if you wish to have add-ons. The choice which looks limited is actually a genius idea where you have greater clarity on what you specifically want.
Having such locked down hardware as opposed to Microsoft’s licensing model gives you a chance to make a choice fairly quickly. I got the idea from a chapter in Rolf Dobelli’s book The Art of Thinking Clearly. Too much choice can be confusing so next time spend a bit more money and buy a Mac.
And Microsoft? this may be the reason you are losing market share by the bucket-load.
Watching this stunning piece of work i realised that the music is not as important in getting the best out of the visuals. When you have amazing camerawork and great editing it can essentially work with alternative musical takes.
As an experiment i literally did a screen capture and merely pressed play on this YouTube Clip and my selected Spotify track, no actual sync made.
As you can see the music is easily interchangeable, provided you have the right tempo and proof that the important ingredient is editing
I am currently working on an article about going back to the Punjab with my family after a break of 10 years. The concept was my observations on how things have changed in the style of gonzo journalism. I had the opportunity to live off the beaten track and want to share these thoughts with whoever would want to read a journey that involved 300 miles of bad road.
i have teaser posters available on pinterest
Finally completed, my short film about the trials and tribulations of a dealer trying to keep his hands clean in the murky world of nebulous illegal chemical sales.
I was watching Moneyball the other day and one thing struck me, what if the same principles were applied to British Media?
The baseball concept was to find undervalued players to make up for budget shortfalls and showed that the system was working off a flawed concept.
To use one genre as an example, current television comedy is using a similar now flawed concept that is ripe for reinvention. From my experience, the talent scouts currently employed at the major production companies seem to follow the same tradition of discovering stars that translate well to television. By translate I mean the usual footlights type. This has worked previously in creating iconic programmes but for the last few years that way of bold thinking has fallen to the wayside. The output is all the same and the format is becoming stale because if it. Turn on the TV and innovation has all but stopped.
No matter where you look, these same faces appear on television talking the same comedic language.
Instead of trying to replicate the same televisual template, the Indies should be hiring people who think out of the box and stop searching for what would fit into the current lineup. Everyone is playing it safe for the sake of ratings but bold choices are for the brave and the rewards can be more enduring.
Two examples are The Real McCoy and Goodness Gracious Me that literally created an audience nobody thought existed. The Office also made the sheer boredom of office life gripping viewing and Chris Morris’s output is pure anarchy.
Obviously it’s not just down to the Indies as the commissioners need to be open to these unique ideas and be involved in the risk. Historically there have always been “quiet slots” to try out ideas so the gamble is minimised.
I have personally met some of the most respected, innovative and talented comics on the circuit who you will never know because their attitude doesn’t fit into the current mold. The right spotter can pick this talent and nurture them into creating something truly different. I think it’s high time to shake things up and hell, if it fails what do you lose from the small outlay?