I have always been an Apple man mainly because of my job which means I’ve known how excellent their products are before you did.

My wife on the other hand works on PC’s and is comfortable in that environment so when she wanted a new laptop I ended up spending a lot of hours searching for the right, one asking friends and comparing on various sites. Technically there is no “right one”. All the different brands run Windows 8 but all have these different features giving you too much choice.

We eventually settled on a Sony VIAO which on first use made me realize why OSX is superior. But there was something else I realized. Essentially there is too much choice and for the most part when presented with so many different variants, one becomes less inclined to make a purchase or if they do, instantly regret not picking “the other PC”.

Do the same search for a iMac/ iPad/ Mac Pro and you have 3 main choices and then extra customizable extensions if you wish to have add-ons. The choice which looks limited is actually a genius idea where you have greater clarity on what you specifically want.

Having such locked down hardware as opposed to Microsoft’s licensing model gives you a chance to make a choice fairly quickly. I got the idea from a chapter in Rolf Dobelli’s book The Art of Thinking Clearly. Too much choice can be confusing so next time spend a bit more money and buy a Mac.

And Microsoft? this may be the reason you are losing market share by the bucket-load.