When an advert collides with the main headline and a PR disaster becomes apparent. This is one of those moments as seen on The Daily Mail front page.
I am sure Citroen’s PR people will be bemused.
Tag: the sun
A self reflective Clarkson opinion piece you won’t read in his Sun column :
That’s the thing about public school educated people like me who end up on television. Because of our superior nihilistic education, this gives us an elitist world view on what we call the downtrodden. If you drive anything less than a hot car/ woman (delete as appropriate) you are dead to me.
We tend to sneer at the lower classes, and poke fun at the foreigners because we deludedly think that our audience will find such things funny. Well, the less intelligent do. The reality is that our cars drive the show. What you are actually watching are just a set of struck-it-lucky wide boys who use a politer form of racism coated in humour for our followers. We sit on top of this perch pissing on everyone below while maintaining a world view marred by the self imposed nihilism, all harking back to our time at those wrenched-from-our-parents boarding schools. Did i mention that we make a LOT of money for the corporation in merchandising sales?
This is the shining example of why, even though the viewing figures are large they are mostly a greying bunch thereby leaving the younger crowd to move online. We never understood all that anyway as we are the old guard free from such changes in the media landscape. All we did was go HD because you demanded it.
Maybe that punch up with my working class producer was a good thing.
Right, off to the pub.