Tag: iTunes

Spotify: The Real Revolution

The real digital music revolution hasn’t been iTunes but Spotify. The Apple Music service merely introduced a highly efficient digital platform for music but essentially it’s still a glitzed up online retailer.

Spotify, on the other hand, has changed the way we discover new artists by allowing people to NOT initially buy the tracks but to listen as a streaming subscription service trawling through their extensive catalogue.

I am sure that anyone over 35 will understand this: I spent years just building up my large-ish record collection playing in constant rotation but limited to just those records as budget allows, so when I first registered with the streaming site my eyes were truly opened to millions of tracks and I discovered so many hidden gems that would otherwise be closed off to me. We can actually share playlists and I can still discover so much more. To anyone who readily accepts this lifestyle you truly don’t understand things like audio cassettes!

Admittedly the artists should get more revenue sharing but as they benefit from greater publicity via discovery it’s a step in the right direction and allows people to share in a fan-like way.

We are now seeing Spotify used as a bundled service for the likes of The Times and Virgin Media as a catalyst to sign up so we know it’s a useful tool for these companies to jump on as leverage and again this is down to the USP.

Another reason for this model’s success is that other players, notably the Beats empire are muscling in with a slightly different approach to entice customers away and when the artists can get better deals then we are truly at a point of revolution where everybody wins. It doesn’t end with music as we can clearly see from Netflix, which offers the filmic equivalent to great success. DVDs are dead so what’s their next step? Streaming!

Let’s face it; people want to choose from a vast library, as taste is fickle and people are now used to wider choice on the subscription model. The smaller artists can now be on par with the bigger ones and add to the musical renaissance.

Also it’s worth noting that iTunes sales have gone down for the first time this year so we will see what route Apple will take to keep the stranglehold they have become accustomed to.

Innovation has only just started

Apple: Paradox of Choice

I have always been an Apple man mainly because of my job which means I’ve known how excellent their products are before you did.

My wife on the other hand works on PC’s and is comfortable in that environment so when she wanted a new laptop I ended up spending a lot of hours searching for the right, one asking friends and comparing on various sites. Technically there is no “right one”. All the different brands run Windows 8 but all have these different features giving you too much choice.

We eventually settled on a Sony VIAO which on first use made me realize why OSX is superior. But there was something else I realized. Essentially there is too much choice and for the most part when presented with so many different variants, one becomes less inclined to make a purchase or if they do, instantly regret not picking “the other PC”.

Do the same search for a iMac/ iPad/ Mac Pro and you have 3 main choices and then extra customizable extensions if you wish to have add-ons. The choice which looks limited is actually a genius idea where you have greater clarity on what you specifically want.

Having such locked down hardware as opposed to Microsoft’s licensing model gives you a chance to make a choice fairly quickly. I got the idea from a chapter in Rolf Dobelli’s book The Art of Thinking Clearly. Too much choice can be confusing so next time spend a bit more money and buy a Mac.

And Microsoft? this may be the reason you are losing market share by the bucket-load.