Tag: harry hill

Zaftul: A New Superhero

Everyone needs a super hero and there is none better that Zaftul. Part time butcher and full time crime fighter.

Gifted with skills in cutting meat and having absolutely no sense of humour, he is your man to help wreak revenge with his berserker rage!

Currently pitching this idea which is technically a hard sell. The best way to sell this is “a Middle Eastern version of Bergerac”


BBC Commission for a great show!

With the proliferation of wacky themed shows filling our airwaves there is nothing better than pitching one myself to the BBC.

This one can’t be as bad as Gogglebox or the new one, Gogglebox in the kitchen. And lest we forget the classic fixed rig camera show set in a pub.

One thinks that i may be waiting a long time for them to get back to me.

Dick Fatoush Asos advert

When the comedy series Dick Fatoush is released  everyone will be dressing in the style of the Lebanese detective.

So buy your own olive green jacket from Asos and get with the fashion, It will be the modern day Bee Gees circa Saturday Night Fever couture

Channel 4 Pitch

With the advent of the most bonkers and pointless ideas being commissioned and ever increasing delusional ideas that these things are what the audience want, a case in point being Gogglebox which actually became a rather entertaining hit, i have decided to wade in with a totally made up scandalous situation affecting a  small band of outsiders

The Harry Hill Movie Poster

Currently I am seeing the largely unexciting print campaign for The Harry Hill Movie. I first saw the poster on the side of the bus and all it had was Hill on a mobility scooter and a comedy cat face. That’s it. Oh and a few names of stars to the side. Oh, the background was yellow. This is a British made movie and should be fully expectant to have the best/ innovative marketing pushes but alas it has less originality than the promotion of his famous ITV series.

Compare this to Kidulthood and Four Lions (which won a best marketing award!) as an example. They had a great marketing angle that sold the movie in its respective genre. Sorry but Harry Hill has a funny ha!ha! face but really the public need a bit more of a sales pitch if they want to actually fork out cinema money. I mean the poster explains nothing of what the film is about apart from the fact that it’s possibly a comedy with some celebrities.

I am a huge fan of Harry Hill but the initial ad roll-out really isn’t selling the genius that he is and the genius that his script undoubtedly will be and soon to be that film that people will say “well, I checked it out on DVD and it’s pretty damn funny” actually.

The marketing department has to sell every film in the same way as Miramax did, make it an event that people want to make the effort to see. That’s why the Weinsteins are legendary in selling difficult films and as this is a low budget British film going up against the heavyweight well marketed US fare, you better be creative to get the audience that want this kind of light quirky entertainment.